SEO Specialist Resume Example (2026 Guide)
SEO Specialist resume example
A complete sample in the Modern template FitMyRole exports. The person and employers are fictional; the structure, skills and bullet style are what to copy.
Kayla Nguyen
[email protected] • (555) 012-7734 • Portland, OR • linkedin.com/in/kaylanguyen
Professional Summary
SEO Specialist with 3 years of experience growing organic search traffic and revenue for an e-commerce retailer and agency clients through keyword research, technical SEO and on-page optimization. Owns organic search for a Shopify outdoor gear store with 4,800 indexed pages, where non-branded organic traffic grew 64% year over year and organic search drove $1.6M in revenue in 2025. Comfortable with the technical side, from Screaming Frog crawls and redirect maps to schema markup and Core Web Vitals fixes with developers. Ties every recommendation to a ranking, traffic or revenue target tracked in GA4 and Google Search Console.
Skills
- SEO Strategy: Keyword research, search intent mapping, topic clusters, content briefs, competitor gap analysis, local SEO, digital PR and link building
- Technical SEO: Site audits, crawlability and indexation, XML sitemaps, redirects, canonical tags, Core Web Vitals, schema markup, site migrations
- On-Page SEO: Title tags and meta descriptions, header structure, internal linking, image optimization, product and category page copy, E-E-A-T updates
- SEO Tools: Google Search Console, Semrush, Ahrefs, Screaming Frog, Moz, PageSpeed Insights, Google Keyword Planner
- Analytics & Reporting: Google Analytics 4, Google Tag Manager, Looker Studio, rank tracking, organic traffic and revenue reporting
- CMS & Web: Shopify, WordPress, HTML, CSS basics, Jira
Education & Certification
- Minor in Business Administration; coursework in Digital Strategy, Media Analytics, Copywriting and Consumer Insights.
Work Experience
SEO SpecialistApril 2024 – PresentAlder Path Outdoor Supply, Portland, OR
- Grew non-branded organic traffic by 64% year over year by rebuilding 180 category pages around keyword clusters mapped in Semrush and rewriting titles, H1s and intro copy to match search intent.
- Moved 42 priority keywords such as "ultralight backpacking tent" from page two into the top five Google positions by adding buying guides, comparison tables and internal links from strong posts.
- Recovered 9,000 monthly organic sessions after a site migration by crawling 26,000 URLs in Screaming Frog, fixing 1,400 broken redirects and resubmitting XML sitemaps in Search Console.
- Brought 92% of mobile URLs to passing Core Web Vitals, up from 48%, by working with two front-end developers to compress images, lazy-load reviews and remove unused Shopify app scripts.
- Raised organic click-through rate from 2.8% to 3.9% by adding Product, FAQ and Review schema markup to 2,300 product pages, which earned rich results on most of them.
- Report organic sessions, rankings and revenue monthly in a Looker Studio dashboard built on GA4 and Search Console data; organic search drove $1.6M in revenue in 2025.
- Write two SEO content briefs a week for freelance writers, covering target keyword, search intent, outline, internal links and an on-page checklist.
SEO CoordinatorJuly 2022 – March 2024Rosebay Digital, Portland, OR
- Ran keyword research and on-page audits for 14 clients in home services, healthcare and SaaS, delivering a prioritized fix list within each client’s first 30 days.
- Lifted organic leads for a regional HVAC client by 38% by building 22 city service pages, cleaning up Google Business Profile listings and fixing inconsistent local citations.
- Earned 75 referring domains for clients in one year through digital PR pitches, broken-link outreach and data-led blog posts promoted to local news sites.
- Cleared crawl errors on 9 client sites by finding orphaned pages, redirect chains and stray noindex tags in Screaming Frog audits and shipping fixes with client developers.
- Cut monthly reporting time per client from three hours to one by building rank tracking and traffic reports in Ahrefs and Looker Studio.
Digital Marketing InternJune 2021 – September 2021Cascade Hearth Credit Union, Eugene, OR
- Raised organic click-through rate from 1.9% to 2.6% over the summer by rewriting meta titles and descriptions for 120 pages on the credit union’s WordPress site.
- Compiled keyword research for auto loan, mortgage and checking account pages in Google Keyword Planner and Semrush, which became the basis for the next year’s content plan.
- Wrote six blog posts on first-time car buying and budgeting, two of which reached page one for local searches within three months.
- Set up GA4 conversion events for loan applications and branch-locator clicks with the web vendor, giving marketing its first view of which pages drove applications.
Want yours to read like this? Upload your resume and a job posting, and FitMyRole rewrites it for that job in this template.
Tailor my resumeWhy This Resume Works
- Bullets report the numbers SEO is judged on: non-branded organic traffic (+64%), keywords moved into the top five, organic click-through rate and $1.6M in organic revenue, which fixes the page’s most common mistake of having no traffic or ranking metrics.
- Technical SEO is shown with method, not a label: crawling 26,000 URLs in Screaming Frog, fixing 1,400 redirects after a migration and moving Core Web Vitals pass rates from 48% to 92% with developers.
- Naming a real target query ("ultralight backpacking tent") proves the candidate works from keyword research and search intent rather than reporting "did SEO".
- The SEO Tools group lists Search Console, Semrush, Ahrefs and Screaming Frog, and each one also appears in a bullet, so an ATS match is backed by evidence of actual use.
- An internship, an agency role across 14 clients and an in-house role show a believable three-year path, with responsibility growing from meta tags to owning a site’s organic channel.
Common Resume Mistakes
- No traffic or ranking metrics.
- Missing tool or technical SEO keywords.
- Generic "did SEO" without outcome or method.
Keywords Recruiters Look For
- SEO
- Organic
- Keyword research
- Technical SEO
- Traffic
- Rankings
- Analytics
- On-page
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