Digital Marketing Resume Example (2026 Guide)
Digital Marketing resume example
A complete sample in the Modern template FitMyRole exports. The person and employers are fictional; the structure, skills and bullet style are what to copy.
Sofia Estrada
[email protected] • (555) 015-8843 • San Diego, CA • linkedin.com/in/sofiaestrada
Professional Summary
Digital Marketing Manager with 6 years of experience running paid search, paid social, email and conversion programs for e-commerce and direct-to-consumer brands. Manages a $3.2M annual digital budget across Google Ads, Meta, TikTok and Pinterest for an outdoor apparel retailer with $48M in online revenue. Raised blended ROAS from 3.1x to 4.4x in 18 months while growing online revenue 27%, by rebuilding campaign structure, creative testing and attribution in GA4. Plans every campaign from a testing roadmap and works with the creative, merchandising and e-commerce teams on landing pages and promotions.
Skills
- Paid Media: PPC, Google Ads (Search, Shopping, Performance Max), Microsoft Advertising, Meta Ads, TikTok Ads, Pinterest Ads, YouTube, retargeting
- Conversion & Testing: Conversion rate optimization, landing page testing, A/B testing, Optimizely, Shopify, checkout funnel analysis
- Email & Lifecycle: Klaviyo, email automation, segmentation, abandoned cart flows, SMS marketing, customer retention
- Analytics & Attribution: Google Analytics 4, Google Tag Manager, Looker Studio, Triple Whale, media mix modeling, incrementality testing, ROAS, CPA, CAC
- Campaign Strategy: Full-funnel campaign planning, budget pacing, audience strategy, creative briefs, promotional calendars, agency management
Education & Certification
- Fowler College of Business. Coursework: Digital Marketing, Marketing Analytics, Consumer Behavior and E-Commerce Strategy.
Work Experience
Digital Marketing ManagerJuly 2024 – PresentCoastline Outfitters, San Diego, CA
- Raised blended ROAS from 3.1x to 4.4x in 18 months by restructuring Google Shopping and Performance Max campaigns around product margin tiers and pausing 300 low-margin SKUs from ads.
- Grew online revenue by 27% year over year to $48M while holding paid spend flat at $3.2M, shifting budget weekly based on contribution margin rather than platform-reported ROAS.
- Lowered paid social CPA by 22% by launching a creative testing program on Meta and TikTok that tests 12 to 15 new ads a week from user-generated content and product demos.
- Lifted site conversion rate from 2.4% to 3.0% by running 18 A/B tests in Optimizely on product pages and checkout with the e-commerce team.
- Built abandoned cart, browse abandonment and post-purchase flows in Klaviyo that now drive 19% of email revenue, up from 8%.
- Set up server-side tracking and a GA4 and Triple Whale attribution model, then ran a geo holdout test that showed branded search was 40% less incremental than reported.
- Manage a paid media specialist, an email coordinator and a creative agency, running weekly performance reviews and the quarterly promotional calendar.
Paid Media SpecialistApril 2022 – June 2024Torrey Pines Digital, San Diego, CA
- Managed $1.6M in annual Google Ads and Meta spend across seven e-commerce and DTC clients, keeping all accounts within 3% of monthly budget.
- Cut cost per acquisition by 31% for a skincare client by consolidating 40 ad sets into broad audiences and testing three new landing pages.
- Launched Pinterest and TikTok campaigns for four clients, two of which became the clients’ second-highest revenue channel within six months.
- Built a Looker Studio reporting template used across all agency clients, cutting weekly report preparation from five hours to one.
- Presented monthly performance reviews and budget recommendations to client marketing directors, retaining all seven accounts through two contract renewals.
Marketing CoordinatorJune 2020 – March 2022Pacific Crest Home Goods, Carlsbad, CA
- Grew the email list from 22,000 to 61,000 subscribers in 18 months with a website pop-up offer, a giveaway campaign and a referral program.
- Ran Google Search and Shopping campaigns on a $15K monthly budget, reaching a 3.6x return on ad spend in the second year.
- Scheduled and reported on organic social content for Instagram and Facebook, lifting engagement rate from 1.9% to 3.2%.
- Updated product listings, promotional banners and landing pages in Shopify for 25 seasonal campaigns a year.
Want yours to read like this? Upload your resume and a job posting, and FitMyRole rewrites it for that job in this template.
Tailor my resumeWhy This Resume Works
- The budget and business context come first: a $3.2M digital budget for a retailer with $48M in online revenue, which fixes the common mistake of no scale.
- Results are the ones digital marketing leaders are judged on, ROAS from 3.1x to 4.4x, CPA down 22% and conversion rate from 2.4% to 3.0%, each tied to the change that produced it.
- Platforms are named where the work happened (Google Shopping, Performance Max, Meta, TikTok, Klaviyo, GA4), so PPC, paid social and analytics keywords are matched by an ATS in context.
- The geo holdout bullet, showing branded search was 40% less incremental than reported, signals measurement maturity that sets a manager apart from a campaign operator.
- The path from in-house coordinator to agency specialist to manager shows both breadth across seven clients and depth on one brand.
Common Resume Mistakes
- Running campaigns without results; add ROAS, CPA, or conversion metrics.
- Missing platform or tool keywords (Google, Meta, GA).
- No budget or scale context.
Keywords Recruiters Look For
- PPC
- Google Ads
- Meta
- ROAS
- Conversion
- Analytics
- Paid social
- Campaign
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