Copywriter Resume Example (2026 Guide)
Copywriter resume example
A complete sample in the Modern template FitMyRole exports. The person and employers are fictional; the structure, skills and bullet style are what to copy.
Isabel Moreno
[email protected] • (555) 019-2286 • Chicago, IL • linkedin.com/in/isabelmoreno
Professional Summary
Copywriter with 4 years of experience writing conversion copy for B2B SaaS and agency clients across landing pages, email, paid ads and product launches. Writes the website, lifecycle email and paid social copy for a payroll software company serving 6,000 small businesses, and raised demo-request conversion on its pricing page from 3.2% to 4.7%. Starts every brief with customer language from sales calls, reviews and support tickets, then tests headlines and calls to action instead of guessing. Keeps one documented brand voice consistent across marketing, product and support writers.
Skills
- Copywriting: Conversion copy, landing pages, email sequences, paid ad copy, website copy, product launches, UX microcopy, sales one-pagers
- Brand & Messaging: Brand voice, messaging frameworks, positioning, value propositions, tone guides, voice-of-customer research
- Channels & Formats: B2B SaaS, LinkedIn Ads, Google Ads, Meta Ads, email marketing, in-app messaging, blog content, case studies
- Testing & Optimization: A/B testing, subject line testing, conversion rate optimization, Google Analytics 4, Hotjar
- Tools: HubSpot, Webflow, Unbounce, Figma, Gong, Google Docs, Jira
- Editing: AP style, proofreading, legal and compliance review, SEO writing, editing for clarity and length
Education & Certification
- Minor in Advertising and Public Relations; senior capstone was a full campaign for a Chicago nonprofit’s volunteer drive.
Work Experience
CopywriterAugust 2024 – PresentBrightforge Payroll, Chicago, IL
- Raised demo-request conversion on the pricing landing page from 3.2% to 4.7% by rewriting the headline, proof section and form copy around three objections found in 40 sales calls in Gong.
- Lifted first-payroll completion within 14 days from 58% to 66% by writing a nine-email onboarding sequence in HubSpot for new payroll admins, with one task per email.
- Cut cost per lead on LinkedIn Ads by 22% by writing and testing 30 ad variations across three angles (time saved, tax penalty risk, employee experience) with the paid media manager.
- Wrote the company’s first brand voice guide, with tone rules, approved terms and before-and-after examples, now used by 18 marketers, designers and support writers.
- Increased blog-to-trial signups by 31% by adding in-line calls to action and rewriting the introductions of the top 20 posts to answer the search query in the first paragraph.
- Write landing pages, launch emails, in-app announcements and sales one-pagers for four product releases a year, working from product marketing briefs with legal review of tax claims.
Junior CopywriterJune 2022 – July 2024Lakeshore & Vine Creative, Chicago, IL
- Lifted a software client’s webinar registrations by 44% by rewriting the invitation email series around a single customer outcome and testing three subject lines per send.
- Raised quote requests from a commercial cleaning client’s website by 27% in the quarter after launch by rewriting its homepage and four service pages.
- Kept a dental software client’s search ads above a 6% click-through rate by writing 120 Google Ads headlines and descriptions a month and retiring the weakest each week.
- Wrote paid social, email and landing page copy for 9 B2B and consumer clients, including a regional bank, a dental software company and two craft beverage brands.
- Presented copy concepts with art directors in client reviews and revised scripts and taglines through each feedback round without missing a launch date.
Copywriting InternJanuary 2022 – May 2022Northpier Advertising, Chicago, IL
- Drafted social captions, email subject lines and print ad copy for six agency clients, with 70% of drafts going to clients after only light edits from senior writers.
- Wrote 40 product descriptions for a home goods client’s Shopify store, standardizing tone and adding the care and sizing details customers had asked about in reviews.
- Caught pricing and legal disclaimer errors before three campaigns launched by proofreading client deliverables against brand guidelines and AP style.
- Researched competitor messaging for two new business pitches, summarizing positioning and tone in briefs the creative director used to shape concepts.
Want yours to read like this? Upload your resume and a job posting, and FitMyRole rewrites it for that job in this template.
Tailor my resumeWhy This Resume Works
- Copy is tied to conversion, not just output: "Raised demo-request conversion on the pricing landing page from 3.2% to 4.7%" shows the writing moved a business number, which a portfolio link alone cannot prove.
- Bullets name the formats and channels hiring managers search for (landing pages, onboarding email, LinkedIn Ads, Google Ads, in-app announcements), matching the keywords on B2B copywriter postings.
- The method is visible: objections pulled from 40 recorded sales calls, three message angles tested across 30 ads, three subject lines per send, so the results read as repeatable rather than lucky.
- The brand voice guide used by 18 people shows the candidate can hold a voice across a team, a key ask for an in-house copywriter role.
- An internship, a two-year agency role across 9 clients and an in-house SaaS role make a clear early-career path, and each step adds measurable ownership.
Common Resume Mistakes
- No conversion or performance metrics.
- Missing channel or format keywords.
- Portfolio-only without outcome.
Keywords Recruiters Look For
- Copywriting
- Conversion
- Landing pages
- Ads
- Brand voice
- B2B
- Conversion copy
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